Augmented (AR) and Virtual Reality technologies are being increasingly used by manufacturing industries in the auto, space, security and consumer products industries. These use actual and virtual objects to generate a highly realistic simulated environment which is then used to improve the design and production processes in the business. Companies involved in these sectors to invest in these technologies because they find them cost effective, easy to implement and provide the desired outcomes. They also come with a long-term benefit of reduced time and cost. Hence, such companies are seen to use augmented and virtual reality technologies for their strategic business objectives.
As compared to other software applications, augmented reality applications are quite complex and involve a number of hardware and software elements. The first step towards its success involves creating a good user experience. Users need to be able to seamlessly get into the real world. This requires the creation of an intuitive user interface that makes the process of using the application fast and smooth. This is best possible when the interface is very similar to the one used in the real world.
Secondly, augmented reality applications require a lot of computing power. The graphics must be extremely accurate, so that they can provide a near real-time experience. To achieve this, advanced computer vision techniques need to be employed. Thirdly, a good augmented reality app needs to be highly flexible so that it can run on a number of mobile devices. It should also be able to run in a variety of environments including real time web browsing.
Augmented reality or virtual reality is a set of technological solutions which allow users to access digital information using a smartphone. It can also refer to digital content, which is displayed in the viewfinder or launched as a browser window in a mobile device. The advantage of using these apps is that they are lighter, faster and more accurate than the real world versions. However, real world augmented reality applications are often easier to recognize because they take longer to load. Users find it harder to interact with as the distance between the real world and the digital world gets smaller.
There are two main categories of augmented reality applications. One is the gaming market where there are hundreds of AR games that are available on a number of platforms. Another is the medical or health care market where there are many augmented reality applications such as an eye-tracking system to detect eye problems or a device to measure the pressure of a patient’s eyeball. On the business front, augmented reality applications are fast becoming popular in many different industries. Here are some use cases for this emerging technology:
Snapchat is a free instant messaging platform that allows its users to make and share virtual applications. In other words, it allows people to instantly and virtually “place” things on the surface of the chat screen. Users can then browse through the snap chats and select the ones they want to share or even edit. In addition, Snapchat lets users send each other “links” to these snapshots, thereby saving them the trouble of browsing through huge web pages to find the one they want. The ability to easily share images, applications, widgets, and links has made Snapchat one of the fastest growing augmented reality applications.
Augmented reality technology is also useful for industrial and transportation companies. For example, a logistics company might use a technology to track and monitor the condition of its trucks. By using a palm-sized GPS system called SmartTrac, the logistics company can see the condition of each truck in real-time. The same technology can also be used by construction companies to better oversee work and reduce worker compensation claims. Ar technology can also be used by firefighting companies to put out any fires or medical transportation companies to diagnose patients.
A quick search online reveals augmented reality technology programs that are already being installed in retail stores. Several grocery store chains are using Eye Tracking System (ES) to detect finger locations and make its aisle attractive with animated food displays and available products. This technology is particularly useful for busy malls, which often have long lines and a lot of moving people and products. Soon, augmented reality applications will likely be found in a broader range of devices, such as smart phones, mobile televisions, tablet computers, video game consoles, and more.