Show Summary

Matt Witkamp has seen the future of AR-assisted surgery and medical training. In fact his team at Citizen Inc., in partnership with Stanford Medicine and Microsoft, have literally invented it.

Project Serra is a Hololens application that allows surgeons to see real 3D MRI visualizations directly a-top of patients on the operating table, helping to more precisely locate and extract life-threatening tumors.

In today’s show, we discuss the origins of Project Serra, Citizen’s role in guiding the user experience, and how it’s use in live surgery and training simulations will help to reduce repeat surgeries and improve cosmetic outcomes for breast cancer patients.

About Our Guest

Matt Witkamp is an Associate Partner and Director of Design Strategy at Citizen, Inc., a design and technology company based in Portland, OR.

Witkamp has 20+ years of design and UX experience, and his clients have included AT&T, T-Mobile, HTC, Intel, Telenav, Siemens Medical, and CDK Global, among many others. Blending strategic and design thinking with technical understanding, he works with clients to uncover opportunities and to realize experiences that transcend the screen in an increasingly connected world.

Citizen, Inc: http://pluscitizen.com
LinkedIn: https://www.linkedin.com/in/matt-witkamp-2547291

Mentioned In This Show

Stanford Medicine

Microsoft Hololens

HTC Vive

Leap Motion

Related Articles

HOLOLENS: PROJECT SERRA: http://pluscitizen.com/hololens-project-serra/
MIXED REALITY IS THE NEW REALITY: http://pluscitizen.com/mixed-reality-new-reality/
CITIZEN STEPS INTO HOLOGRAPHIC DESIGN: http://pluscitizen.com/hololens/

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